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Backlinks - What Is Linkbaiting? |
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Written by Mark Walters
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Thursday, 08 July 2010 08:08 |
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When it comes to getting your website ranked highly in the search engines, the importance of getting backlinks can not be over-stated. Put simply, if you can get a lot of links pointing towards your website from other websites then you will be able to get on the first page of Google, Yahoo and Bing for your targeted keywords. The question is then - How can you get other websites to link you?
by MarkWalters
When it comes to getting your website ranked highly in the search engines, the importance of getting backlinks can not be over-stated. Put simply, if you can get a lot of links pointing towards your website from other websites then you will be able to get on the first page of Google, Yahoo and Bing for your targeted keywords. The question is then - How can you get other websites to link you?
In order to get backlinks from other websites, they must put your link up for a reason - barring giving them money to do so, you are only left with the option to provide fascinating and desirable content on your website that people will want to show to others. Articles, pictures, even videos and games are all content that would work, so you should be sure to incorporate it into your website.
If you produce something that is both high quality and different then people will definitely link to it. This process is called linkbaiting and requires you to produce something that is above and beyond what is available on other websites. The more unique you are with your idea, the better. Remember, if you are churning out the same content as other people then why should anyone link to your site rather than the other similar ones?
Linkbaiting has been proven to work and it is, if done properly, the most efficient and cost effective way of getting links. A few hours spent coming up with a great piece of linkbait could easily result in you getting hundreds of links over the following months. Those will not just be any old links either, they will be coming from relevant sites (i.e. those in the same niche as you) and from a diverse range of IP addresses.
Some people do not take the linkbaiting approach because they can not be bothered to spend the time coming up with content that is new and different. Instead they spend their time manually building links to their sites. There can really be no comparison between the effectiveness of the two techniques though. Linkbaiting is the hands down winner every time, so long as it is done correctly.
If you are not sure how to come up with a great piece of linkbait yourself, or you do not have to the time to do so, then you might want to consider hiring a company to create and promote some content for you. Such services are well-priced when you work out the overall cost per link in the long run. Just choose a company with a track record of coming up with effective linkbait and then sit back and watch your rankings rise.
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